Display cases – Presentation is key to attracting customers, so you’ll need the help of display cases so you can lay out all your baked goods for people to see. They come in different shapes and sizes, as well as self-service or attendant served orientations.
Click here for a list of bakery equipment needed.
Taking your bakery online
Many of us dream of starting a bakery, but for some of us it’s just too expensive. It’s a big financial risk, so is any type of business venture. But thanks to the Internet, bakers have the chance to live out their dream. They can do business online and eventually earn enough to later put up a storefront. However, an online baking business is more than just posting your products on a website and having drooling customers order. Here is what you ought to do.
- To form a corporation, partnership or limited liability company, you will need to have your business with the secretary of state’s office . To have sole proprietorship, you will have to approach the county clerk’s office and register your business there. You also need to obtain an Employer Identification Number (EIN) through the Internal Revenue Service, which will be needed on all your necessary documents.
- Before selling your baked goods online, you also have to contact the health department to be able to get a food manufacturer or distributor’s license. Depending on the state you reside in, there may be additional licenses needed, so you will have to visit your local health department and inquire about what other licenses you need to apply for.
- Food labels are also important. The best way to determine requirement labels is to check out the U.S. Food and Drug Administration (FDA) website and see how you should label your baked goods.
- Assuming you’ve picked out your bakery name and when all your licenses and other requirements have been completed, you can now register a domain name through domain registration websites like Whois.net to see what domain names are available. Then, look for a web hosting company (we always recommend Bluehost). It would be great if you find one that allows for unlimited web pages, file uploads and shopping carts.
- Now for the fun part – designing your website. Upload photos of your products and include a brief description, as well as the price. Provide customers with your contact information and instructions on how to order and pay for the baked goods they order. Also include a return policy, as well as a customer feedbacks section to help you see how well business is doing.
- Marketing is also an essential step to growing your business and establisher a bigger market, so make sure to have a good marketing strategy such as using different social media platforms to help promote your business.
Final Things to Consider When Starting a Bakery
It’s not easy taking on a new business venture, especially one that relies so much on the taste of the customers. For this reason, you will want to think carefully about the steps you will take in making it happen. So when starting a bakery, what does one have to consider?
To start with, how do you want to plunge into the food industry? There are a couple of options you can choose from – start your very own bakery, take over an existing bakery.
Once you’ve decided, it’s not time you think about what type of bakery you want to run and who you plan on marketing your products. Do you wish to put up a small stall, a counter service bakery, a sit-down type bakery pr do you want to first start online? Or maybe you would like to franchise.
Try to see if you will be able to generate cash flow. You ca do this by determining what type of baked products you will be selling and at what price, then make an estimate of all the income you ate likely to end up with after a year, VAT included.
When coming up with a range of products, decide if you want to bake the products yourself or hire someone more talented. Also think about how often you plan on introducing new products and if you would like to include imported goods, as well. what range of products will you stock.
Make sure you monitor which among your products are best-sellers, and also pat attention to what time of the year you are likely to sell more baked goods than usual to keep up with consumer demands.
Come up with a good pricing policy and see to it that you review your prices every so often. And if are going to have trade customers, determine how much of a discount you will be giving them.
You should also consider who you hire. Do you want people you know and already trust or do you want to hire actual trained bakers? And because bakeries work the early hours, make sure the people you hire are willing to do so. And remember, you also have employee discounts to think about.
Remember that there is stiff competition within the food industry. And you don’t just have other local bakers as competition, but bigger food companies, as well. Think of ways on how you can make your bakery a cut above the rest.